Maximize the results of your event experience with tools and programs from RFID World 2008. We get a highly-qualified audience to the show with comprehensive pre-event marketing. Then we can help make sure they get to your booth, with anything from experience-tested advice on how to increase traffic and leads, to promotional email campaigns, public relations, and more.
Your RFID World success is important to us. After all, the better our results, the better our chances of having you back as a sponsor and exhibitor. Our staff of promotion and event experts are always here to provide you with the answers and tools you need to make the most of your investment in RFID World.
Pre-Event Attendee Marketing
We make sure the highly-qualified attendees you want to reach will be there.
PRINT AND ONLINE ADVERTISING
Campaigns in EE Times, Embedded Systems Design, Electronic Design, as well as will our 20+ Media and Association Partners.
DIRECT MAIL
Multiple mailings to over 100,000 prospects plus personalized catalog mailings to specially-targeted audiences
EMAIL AND NEWSLETTERS
Messages in over 20 industry newsletters
EXHIBITOR PROGRAMS
Free exhibits pass emails and free mailing of up to 5,000 exhibits passes
Robust Event Web Site
Exhibitor Service Manual
The answer to any question about exhibiting at RFID World can be found in this extensive, robust manual. It covers everything from booth regulations, shipping and drayage, labor, decorating and exhibit rental, utilities, registration and travel arrangements, and marketing and promotions. There are also details on how you can save money on shipping and drayage by hitting early bird deadlines.
Custom pre-event email campaigns
Send us a 50- to 75-word marketing message along with your unique priority code, and we’ll customize a special email template for you and send it in HTML and text formats for your use. It’s a fast and simple way to promote your RFID World presence.
Public Relations
There are a variety of ways you can get your message or announcement out both before and at the event:
RFID WORLD NEWS PRESS RELEASE
Announce what you’re doing at RFID.World.com or on the RFID World Event web site.
NEWS PREVIEW MEDIA ADVISORY
Highlights the anticipated product launch news for the PR community
PRESS CONFERENCE
Reach a number of editors and journalists at the same time to increase your visibility
EDITOR MEETING
Talk onsite with a TechInsights Group editor in a closed, one-to-one meeting
MULTIMEDIA RELEASE
Deliver rich media content to multiple audiences worldwide with this interactive Web-based multimedia tool.
Sponsorships
Sponsors average 40% more leads than non-sponsors through the increased traffic that sponsorships create. A variety of sponsorships are available at various price points, including Industry Address, Seminars, RFID Tracks, Aisle Signs, Attendee Lounges, Media Centers, Floor Graphics, Hospitality Carts, and many more.
INTEGRATED MEDIA OPPORTUNITIES
RFID World Conference is just one part of a unique year-round marketing opportunity that can extend your reach to engineers and system architects worldwide. An integrated, cross-media campaign helps build your brand and boost your bottom line through these continuous touchpoints:
RFID WORLD CONFERENCE
For face-to-face selling opportunities with over 3,600 total attendees representing the pharamceutical, transportation, manufacturing, smart cards, entertainment, advertising and retail vertical markets.
RFIDWORLD.COM
The online hub of the RFID and track and trace community.
Webinars
What better way to drive traffic to your booth or to follow-up with a group of individuals who have visited your booth then inviting them to a 30 or 60-minute educational webinar. Engage with your targeted audience. All webinars come with a customized pre-webinar promotional packages.
Premium banner positions on RFID-World.com
The most prestigious advertising units on rfid-world.com deliver increased visits to your company web site. Our expert online team can help you develop your banner to ensure an effective click-through rate.
Contact us for details about marketing and promotional opportunities that can help you achieve your specific marketing goals. Sean Raman, Event Sales Director at (415) 947-6622.
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