Technical Content Advisors

Jack Ganssle,
Chief Engineer,
The Ganssle Group

Jack Ganssle has written over 600 articles and six books about embedded systems, as well as one about his sailing fiascos. He started developing embedded systems in the early 70s using the 8008. He's started and sold three electronics companies, including one of the bigger embedded tool businesses. Jack now gives seminars to companies world-wide about better ways to develop embedded systems.

Jeff Bier,
President,
Berkeley Design Technology, Inc

Jeff Bier is a trusted resource for insight, analysis, and advice on signal processing technology. Jeff oversees BDTI’s benchmarking and competitive analysis of chips, tools, and other technology. Jeff is also a key contributor to BDTI’s consulting services, which focus on product-development, marketing, and strategic advice for companies using and developing signal processing technologies. Jeff is a recognized industry expert, frequently presenting seminars on signal processing applications and technologies. He is also editor of BDTI’s respected technology analysis reports, including Buyer’s Guide to DSP Processors, now in its sixth edition. Jeff is also Editor in Chief and a frequent contributor on InsideDSP.com, an online newsletter dedicated to digital signal processing technology. Jeff earned BS and MS degrees from Princeton University and UC Berkeley.

Bill Gatliff,
Consultant,
Contributing Editor,
Emdedded Systems Design Magazine

Bill Gatliff makes free and Open Source technology work for embedded systems. Specializing in Linux kernel porting and real-time applications for more than a decade, Bill also provides some of the most sought-after, in-depth, up-to-date consulting and training on topics related to real-world embedded platforms and applications. His background includes automotive, industrial, aerospace, and medical applications. Bill is a contributing editor to Embedded Systems Design Magazine, and a member of the Advisory Board to the Embedded Systems Conference.

Rob Oshana,
Director of Engineering in the Development Technology Group,
Freescale Semiconductor

Rob Oshana has over 25 years of experience in the real-time embedded industry in both applications as well as tools technology development. He currently manages an international engineering team with global product development responsibility. He is widely published in the industry and speaks regularly at the embedded systems conference. Rob has chaired international standards committees in the embedded space and is a licensed professional engineer. He is also an adjunct lecturer at Southern Methodist University.

John Hopprich,
Senior Engineering Manager of Network Management Technology Group,
Cisco Systems, Inc

John Hopprich is a senior engineering manager in the Network Management Technology Group of Cisco Systems, Inc., San Jose, California. He has worked for the last four years on web service agents that manage Linux and virtualization services. Before that he held various management positions for eight years in Cisco's Internet Operating System group including Director of IOS Infrastructure that included the IOS OS and Embedded Management development groups and the common tools group.

Prior to Cisco John worked for over 6 years as an engineer and manager at DAVID Systems, Inc. Sunnyvale, California. DAVID Systems produced one of the first 10Base-T repeater chips and John worked on their embedded device's management and protocols software. Before moving to the networking industry John worked for over 6 years in the industrial automation sector, working on various industrial controllers and building management systems, including Industrial Control Liniks of Oakland California, Integrated Automation of Alameda California, and as a private consultant for Thorn/EMI, among others, in the UK.

Event Marketing Advisors

Chris Bombarger,
Events Manager,
National Instruments

Chris Bombarger is responsible for all physical and virtual events that the company participates in. Chris manages logistics and marketing activities for all tradeshows and hotel seminars, allowing customers to have hands-on experience with NI products. Chris’ team orchestrates the annual user conference NIWeek in Austin, Texas. Chris is also responsible for all webcasts and web-based events produced by the company. His webcast team utilizes the full range of capabilities to produce, publish and promote our web based content. Chris previously served as the advertising and research manager at NI where he was responsible for the company’s media placement in trade and business publications. The in-house advertising team of media professionals directs the domestic print and online schedules,including print ads, postcards,e-newsletters, banner advertising, and search engine paid relevancy. The NI research department was aligned with the advertising team, so that the information from research could more quickly be incorporated into messaging and placement strategies.

Clive Over,
Global Director of Marketing and Communications,
Atmel

Clive Over has been working as a marketing communications professional in the electronics marketplace for over 15 years. He is responsible for company public relations, branding, advertising, sales collateral design, production and distribution, event and web site management for Business-to-Business (B2B) technology companies looking to improve awareness and accelerate sales on a global level. With experience of living and working in Europe, Australia and the US, Clive has planned and executed multi-million dollar marketing and promotional strategies at large semiconductor and operating system vendors.

Currently, Clive works at Atmel Corporation where he is responsible for worldwide corporate marketing communications and brand services as the expert point of contact for the creation of Atmel marketing promotions and campaign management. Previous to Atmel, Clive worked as the senior brand manager for Wind River software and as IDT’s channel marketing manager in both the US and Europe, specializing in the demonstration of the value of marketing and communications in closed loop sales and marketing programs. Clive is a BA Honors graduate of Southampton University, UK in European Business and Communications, a member of the Chartered Institute of Marketing Westminster, UK and having relocated to silicon valley, California is a guest lecturer at Santa Clara university’s program for integrated marketing communications (IMC).

Shelley Gretlein,
Embedded Group Manager,
National Instruments

Shelley Gretlein is the LabVIEW Real-Time and embedded group manager at National Instruments. Shelley has a BS in computer science and a minor in Math. Shelley is currently leading the embedded design efforts and regularly participates in embedded design forums.

Eric Mantion,
Embedded and Communications Strategic Marketing Group,
Intel Corporation

Eric Mantion is responsible for competitive intelligence on desktop - and server-class processors as well as system-level competitors. Before joining Intel in June of 2005, he was a senior analyst at In-Stat for 4 years, covering many topics, such as AdvancedTCA, Network Processors, Switch Fabrics and even Online Gaming. Prior to that, Eric spent 2 years learning the ropes in marketing at another chipmaker. Prior to this Eric spent 7 years as a nuclear-trained officer on submarines (and other locations). For education, Eric have a BS in Physics from the US Naval Academy in 1992 and finished the extensive (but classified) Naval Nuclear Power Program.

Lori Scott,
Marketing Manager,
Embedded and Communications Group,
Intel Corporation

Lori Scott directs various Marketing Programs and Channel efforts for Intel’s Embedded and Communications Group. Lori has held a number of roles during her 15 years at Intel Corporation primarily in the areas of Customer and Channel Marketing for the Embedded markets with a heavy interest in Events and Tradeshow management and marketing. Lori has also held roles in Intel’s Purchasing, Construction and Planning organizations. Lori has a BA in Business/Production Management from California Polytechnic State University, San Luis Obispo and an MBA from the University of Phoenix.

Diane Nye,
Group Marketing Manager, Communications
Microsoft